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This web site had the following in the site, "Start getting better results, faster." We noticed that the web site stated " The most clinically actionable testing available today to help deliver precision medicine." It also said " Start getting better results, faster. PCDx can help identify the best cancer treatment options for you today. Start getting better results, faster. Paradigms 5000x average depth of coverage ensures confidence in that both positive and negative calls are correct. This level of assurance is unique to Paradigm." The header had mlabs as the highest ranking optimized keyword. It is followed by university of michigan, university of michigan health system, and um health system which isn't as ranked as highly as mlabs. The next words paradigmdx.com uses is department of pathology. reference lab was included and could not be understood by web engines.